Today someone in my network liked a page for another individual in my network.
Then promptly asked, publicly, for a “reciprocal like”.
The nuances and etiquette of social media. What a long conversation we could have through a vast landscape.
However, a quick nugget for today ~ folks select and “like” pages based on a complex internal preference system. Liking the page is personal or at least was prompted by a personal spark, an inspiration of some kind from that person.
Requesting someone “like” your page because you’ve liked theirs, well, that’s stepping on the endearing factor of your brand - minimizing the likeability of your page into an ask.
Similar to the difference between a solicitation email and someone stumbling upon your brand and falling in love.
Stop the ask.