Reciprocal Liking - Stop the Ask
Today someone in my network liked a page for another individual in my network. Then promptly asked, publicly, for a “reciprocal like”. The nuances and etiquette of social media. What a long conversation we could have through a vast landscape. However, a quick nugget for today ~ folks select and “like” pages based on a complex internal preference system. Liking the page...
I’ve always used a hamburger to illustrate perspective. Yes, a hamburger. What just came to your mind as you read the word hamburger? The golden arches? A gourmet stuffed burger with shoestring fries from your favorite upscale restaurant? Something from your personal grill at home? As you can see, this answer is so very unique to each person. And, it’s only a hamburger! So what I...
Peter Diamandis on Abundance is our Future →
This is my favorite TED 2012 thus far this week.
Unique uses that bring QR back to life →
Hey trust me, I’m the first to question if QR has much of a shelf-life left. However, some marketers simply won’t give up, pushing QR into the spotlight. This is an interesting look at real-life coolness using QR.
Five Leadership Mistakes of the Galactic Empire →
I enjoyed this article by Alex Knapp. And although all of the items are very insightful, the last one is pretty darn important. Failing to learn from the mistakes made in initiatives, campaigns and fixes is a huge oversight. If you consider what fuels innovation and transformational thinking, it all begins with the solving of a problem or challenge. Glazing over the fact that challenges and...
Zen Marketers - My Muse Thought-trail
So, the other day as I was driving in our local downtown district, chewing on a ganache caramel (yes, it was bliss) and considering the attention I paid to every single morsel of that thing, I began to realize something. Every layer of flavor was simply melting on my tongue - so much so, that I may visit Fralia's once again to buy a handful! And it was then that I had an epiphany. Marketing Creatives (who are truly creative, not simply persuasive) already practice the art of Zen. In fact, dare I say, we are somewhat wired to be enlightened through our senses (do we have any?) thus our natural state of mind mirrors key elements of Zen practice.
The foundation of that practice is to be exceptionally present in the moment, so much so that you notice subtle opportunities, distinct environmental shifts (smells, coloring, the puff of the clouds, the hum of the city) and figure out how to be in that environment with purpose. Creatives who design, write or lend strategic vision to Marketing initiatives take such a unique approach to seeing what's in front of them and even more, how to make it all work to end up with a lovely piece of art.
Next time you pick up a mag or look at a website, investigate it with great purpose. Look and see if you can figure out what the Marketing Creatives may have been thinking as they placed a swoosh, splash of color or word for emphasis. You'll begin to truly see as a Creative if you dive deep.
Teaching Leadership to Kids →
I enjoy this blog quite a bit as my dedication to strength-based leadership and instilling the principles associated with great personal discipline, reliability to self and empowerment.
Just give me my iPad →
This TechCrunch read got me thinking about a quick FB status I posted about a year ago saying something like —- I’m in [random coffee shop] and everyone is pulling out their laptops while I cruise my FB / email / etc on my phone. Now, I’d alter that a bit to say …my iPad. It is so true that tablets have changed the way we all experience the virtual office and home away...
Clunky but Fun →
This is a totally outdated, clunky website BUT it asks nothing of you and presto, after filling out one tiny little bit of info, it provides you with your first tweets. How fab.
Nike - you have my heart →
I am smitten. Just outright in love. Sometimes a campaign is so well organized, thought-out, assembled and implemented, it simply captures the heart. Nike always seems to get us, don’t they? Now, the Life is a Sport [Make it Count] initiative is king. What are your thoughts? Has Nike hit it once again? —————- Public: http://bit.ly/xuibpj Behind the Scenes:...
You cannot do it all. As a company or even as a person. Something always has to give. If you cannot explain in a concise way who you are, then there’s trouble brewing. The flipside is yes, there’s always that hidden compartment in your purse of goods right? Where you store all sorts of odds and ends about yourself or your company. There’s always MORE to show and tell. But...
How Social Media companies make money →
There’s a method to this Social Media madness. It is important, at the very least, for each of us to realize how the Facebooks and Twitters capitalize on our content. Of course, then there’s the social profiling and data mining - but that’s for another day. Is it wrong? Not sure if that’s the argument, rather, just be informed.
This is a cool little gadget for the iPhone that takes 360 degree photos. Want!
QR v MS →
MS codes look prettier ~ does this matter? Which one would you choose?
Karma is Real ~ especially in PR →
I cannot even imagine who thought up the PR strategy to plant negative press about Google to somehow benefit Facebook? I’ve put much thought into this and wonder who’s running the ship over there and what could possibly be their intentions? Clean it up Facebook. I’m thinking my previous post about Path may be even more relevant today than ever before. Back story, keeping you...
SM Snippet from SES London 2011 →
Social Media goodness ripe for the picking.
DIY SM Monitoring Dashboard on a Budget →
No, it’s not the $500 / month application ~ but, this has some good ideas and concepts.
Moo Mini →
No, I don’t get ca$h for propping these mini-cards ~ I just think they are adorable. And, a great idea.
Because I am typography crazy today ~ I thought I would share.
Talk about the path of the one ~ Facebook zen? →
We all run into this challenge - how personal can we be on Facebook? Especially with the privacy issues, interface ‘on the fly’ changes and lurking quasi-friends. Makes you wonder, is there another way? Is Path it?
A Unique Way to Study the Middle Way →