Reciprocal Liking - Stop the Ask

Today someone in my network liked a page for another individual in my network.

Then promptly asked, publicly, for a “reciprocal like”.

The nuances and etiquette of social media. What a long conversation we could have through a vast landscape.

However, a quick nugget for today ~ folks select and “like” pages based on a complex internal preference system. Liking the page is personal or at least was prompted by a personal spark, an inspiration of some kind from that person.

Requesting someone “like” your page because you’ve liked theirs, well, that’s stepping on the endearing factor of your brand - minimizing the likeability of your page into an ask.

Similar to the difference between a solicitation email and someone stumbling upon your brand and falling in love.

Stop the ask.


imageI’ve always used a hamburger to illustrate perspective.

Yes, a hamburger.

What just came to your mind as you read the word hamburger? The golden arches? A gourmet stuffed burger with shoestring fries from your favorite upscale restaurant? Something from your personal grill at home?

As you can see, this answer is so very unique to each person. And, it’s only a hamburger!

So what I find even more interesting is how people differ from each other from a perspective point of view.

For example, when I write on my Linked In that I’m very effective, calm, cool and collected in a high stress, high change environment - I’m sure those who read it step back and envision in their minds what that means to them. High stress, to one person, may mean the time they forgot their wallet on a blind date. Another may remember the time they had to pull a kitten out of a burning building.

The definition seems to change depending on who’s reading it and, more importantly, relating to it.

Why does any of this matter?

Because I think quite often those with low expectations or lack of experience use words to puff up their goods to create a buzz or impact that may not have been earned just yet. Their definition of high change environment may not fit at all with the culture of your company.

And on the flip-side, those who are pretty amazing often seem ordinary or have a lack of self-promoting that, at first, may confuse you. Yet as you dig deep you realize, there’s a master among us.

All of this to paint the picture…

Perspective is important. Ask the deeper questions and listen carefully to the answers.

As a PS: have you ever heard a true guru refer to themselves as a guru?

Suppose my next post will be on humility!

I enjoyed this article by Alex Knapp. And although all of the items are very insightful, the last one is pretty darn important. Failing to learn from the mistakes made in initiatives, campaigns and fixes is a huge oversight.

If you consider what fuels innovation and transformational thinking, it all begins with the solving of a problem or challenge. Glazing over the fact that challenges and failures do exist will never get to the heart of what could be the next leap in evolution.

Zen Marketers - My Muse Thought-trail

  • So, the other day as I was driving in our local downtown district, chewing on a ganache caramel (yes, it was bliss) and considering the attention I paid to every single morsel of that thing, I began to realize something. Every layer of flavor was simply melting on my tongue - so much so, that I may visit Fralia's once again to buy a handful! And it was then that I had an epiphany. Marketing Creatives (who are truly creative, not simply persuasive) already practice the art of Zen. In fact, dare I say, we are somewhat wired to be enlightened through our senses (do we have any?) thus our natural state of mind mirrors key elements of Zen practice.
  • The foundation of that practice is to be exceptionally present in the moment, so much so that you notice subtle opportunities, distinct environmental shifts (smells, coloring, the puff of the clouds, the hum of the city) and figure out how to be in that environment with purpose. Creatives who design, write or lend strategic vision to Marketing initiatives take such a unique approach to seeing what's in front of them and even more, how to make it all work to end up with a lovely piece of art.
  • Next time you pick up a mag or look at a website, investigate it with great purpose. Look and see if you can figure out what the Marketing Creatives may have been thinking as they placed a swoosh, splash of color or word for emphasis. You'll begin to truly see as a Creative if you dive deep.

This TechCrunch read got me thinking about a quick FB status I posted about a year ago saying something like —- I’m in [random coffee shop] and everyone is pulling out their laptops while I cruise my FB / email / etc on my phone.

Now, I’d alter that a bit to say …my iPad.

It is so true that tablets have changed the way we all experience the virtual office and home away from PC. My poor laptop is so neglected, it is developing a complex.

I’m curious: Do you still use a laptop and why?

As a caveat, I do have a laptop at work and enjoy working on it. Probably wouldn’t trade it in for a tablet [yet] as I often have mega files open and editing graphics, text, etc while responding to email. And, let’s be honest, tablets can be a pain to type FAST on when you are assembling a book, a blog post or a long text email.

But, away from that, I tablet.

I am smitten. Just outright in love. Sometimes a campaign is so well organized, thought-out, assembled and implemented, it simply captures the heart. Nike always seems to get us, don’t they?

Now, the Life is a Sport [Make it Count] initiative is king. What are your thoughts? Has Nike hit it once again?



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